Monthly Archives: October 2016

Raise Money for Charity

Raise Money for your Charity

Almost every association we work with has a charity that they support.  Associations typically will run a fund raising event during the show.  This can range from a party, to a 10K run, to a golf tournament.  The money raised during the event is important.  For events that want to raise additional money and awareness for their charities, we have an idea.give-to-charity

Pre and post show email marketing programs are designed to bring attention to an exhibitor’s booth to drive more traffic and generate more leads.  Integrating the event’s charity with this type of email program can also bring more awareness to the charity while raising additional revenue for a good cause.

It’s a simple idea.  Here are the benefits:

  1. A portion of the revenue from the pre-show exhibitor email marketing program can be donated to the charity.  This is the most obvious benefit, but not necessarily the most impactful.
  2. Probably the biggest benefit is bringing more awareness to the charity by getting the message out to all the attendees with multiple touch points.  Emails sent to attendees from exhibitors can include a small JPG that either asks for donations, or encourages participation in the show’s charity event. For the events we work with, we integrate the charity’s message into all our communications with the exhibitors as well.
  3. And lastly, exhibitors that use the program will be happy to know that a portion of their show marketing dollars are supporting a good cause.

eShowMail System Data Security

Data Security Text with Padlock Icon - Red Button on Black Computer Keyboard.

eShowMail System Data Security

The eShowMail system enables exhibitors to send pre and post show marketing emails to an event’s attendee list while protecting the attendees’ contact information from misuse.  To put it simply, exhibitors never see the attendee list.  Their information is protected within the eShowMail system through encryption and by limiting access to the system.

Data Storage

The only information we require to send an email is the attendee’s email address.  To secure this data within our database, we store the email addresses in a Relational MySQL table in an encrypted form using an algorithm developed using the Java Cryptography Architecture (JCA)[1].  The algorithm is show unique so the same email address will be stored differently for each show.

System Access

Only Event Technologies employees have access to our system.  Customers, exhibitors and attendees are never given access.  In addition, logging into the eShowMail system by Event Technologies’ personnel requires that three (3) variables be entered: (User ID, Password, and Security Code.)  This makes guessing the login orders of magnitude harder than the normal two (2) variables.   If our system is hacked, there is no ability to export information out of our application.

Data Retention

Any data that is entrusted to us by our clients is kept secure and deleted as soon as it is no longer required.  Show data is typically deleted within 30 days of the close of the event unless otherwise specified.  This includes attached files that have been emailed to us that contain attendee and exhibitor contact information.  These files are typically deleted as soon as information is uploaded.

System Hosting

The Event Technologies system is hosted at GoDaddy in Phoenix, AZ using a managed dedicated server that is backed up nightly.  The system utilizes Rdb Guard as a means of detecting malicious attempts to gain access to the system from non-authorized users.

Results

Event Technologies has been sending emails on behalf of satisfied clients since 2010. We have never experienced a data breach and have never shared customer data with any third party during this period.

[1] We are available to discuss the Class Files used and other general  implementation approaches by phone should the customers’ IT organization require but do not provide that information in writing for security reasons.