I read an article by Mike Blackman, Managing Director of Integrated Systems Events, regarding the value of an event’s registration data. I found it very interesting and thought I would share it:
Tread carefully when considering whether to rent or sell your attendee data to third parties, says Mike Blackman, managing director of Integrated Systems Events.
“Big data.” It’s a phrase that entered into common usage a couple of years back, when it seemed the only companies seriously bucking the recession trend—at least in the Western world—were those engaged in the acquisition, processing and subsequent exploitation of customer data. Continue reading